Yes, they did. And that price point was likely decided based on the added overhead of distributors and retail profit margins. Publishers usually sell to distributors for less than 50% of the MSRP; meaning they are capable of making a profit if they sold the game at MSRP/2. With Kickstarter, there are some different overhead considerations (and it would be foolish to ignore them as they are substantial), but if Kickstarter is a way of actually crowdfunding a game, they should be rewarding those who give them money months or years in advance of receiving a good (if at all which is a possibility when pledging for a Kickstarted project).
All I’m saying is… if a game is profitable for the publisher at half of the MSRP price and they are truly using Kickstarter for its intended purpose, they should be offering competitive rates at least comparable to those of OGS as a way of recognizing the additional risks and offsetting the cost of the zero interest loan that they are receiving from their backers. That is, of course, my opinion and also the reason for my decision to not back several projects. I’m not mad at publishers that charge MSRP for their products on Kickstarter… but if any of them ever wondered why I or people like me aren’t backing their projects, this is it.
I agree. Publishers selling direct from their stores and undercutting their Brick & Mortar retailers is something that would bother me greatly. I’m speaking more of Kickstarter-as-a-preorder-service type of situations. So in the case of Root, that certainly does speak to sticking to MSRP. But that argument, for me at least, breaks down when you realize you’re paying MSRP for a game, more than it would cost you at a LGS or OGS, and you are waiting 9+ months to receive it. In this situation, I suppose the “fools and their money are easily parted” is the prevailing explanation.