Canada’s largest chain of bookstores is called Indigo. I was at an Indigo store yesterday and noticed an incredibly odd marketing campaign. This marketing was everywhere, including a giant poster filling the whole front window of the store.https://images.milled.com/2018-09-06/bEXZui51vaGyjrZ3/lEfQljtObM2k.jpg
This looks normal enough, but the book the woman is reading is about a community of girls and women being drugged and raped by men and told it was ghosts/demons. It’s inspired by a true story about a Mennonite community in Bolivia where this happened to over 100 people. I’m guessing not a single person involved in approving this marketing campaign read the book, because this is an incredibly odd choice in context.